GetInSocial & Heartcast Media
A strategic conversation between Corine Ingrassia from GetInSocial and Molly Ruland from Heartcast Media exploring solutions for podcast production challenges and growth opportunities.
The Challenge:
Overwhelmed by Production
Show Growth
Not Nice Clever podcast at 273 episodes over 3 years, gaining momentum but becoming difficult to manage solo. The podcast industry is booming with 584.1 million listeners worldwide (2025) and growing 6.83% year-over-year, making growth opportunities significant but competition fierce.
Scheduling Chaos
Coordinating two hosts' schedules with guests creates constant complications and cancellation headaches.
Production Bottleneck
Currently handling marketing, social media, booking, and editing - wearing too many hats for sustainable growth. Industry research shows podcast editing typically takes 2-4x the episode length, meaning a 60-minute episode requires 2-8 hours of editing alone, not including other crucial tasks.
Missed Opportunities
Without dedicated production support, many podcasters struggle to maintain consistent publishing schedules. According to 2024 industry data, only high-growth shows (those growing 50%+ annually) typically manage to publish 4+ episodes monthly.
The Solution
Full Production Team
8 employees including full-time audio, video, copywriting, and graphics specialists. 25 years multimedia experience with assembly line efficiency. This represents significantly more resources than typical solo podcasters who handle 5-8 different roles themselves.
5-Day Turnaround
Record Monday, ready Monday. Complete package includes editing, transcription, show notes, SEO optimization, and all assets. Industry standard for professional editing is 2-4x episode length, meaning a 60-minute episode typically takes 2-8 hours just for editing. Heartcast's assembly-line approach delivers complete packages in 5 days vs. the 2-3 weeks most solo producers need.
Strategic Approach
Focus on podcasting as business development tool. Strategic guest selection, relationship building, and revenue-focused follow-up. According to 2024 industry research, high-growth podcasts (50%+ annual growth) focus on relationship building and strategic guest selection, not just download metrics.
Complete Service Package
01
Guest Management
Strategic booking, guest prep, calendar coordination, and professional outreach handled by experienced team.
02
Production Relief
Audio/video editing, transcription, show notes, key takeaways, all SEO optimized with 80+ score.
03
Visual Assets
Three social media graphics, guest graphics, quote graphics, episode graphics, YouTube thumbnails, plus 10 vertical social videos.
04
Distribution
Blog post creation, RSS feed upload, YouTube channel management, and organized asset delivery via Trello and Google Drive.
Project Management Excellence
Trello Organization
Custom board for each client with complete project tracking from guest outreach through final delivery. Every episode gets its own card with full production checklist.
Team Consistency
Same dedicated specialists work on your content weekly. Video editor and audio engineer both with 7+ years tenure, ensuring quality and understanding.
The Relationship-First Philosophy
The Steak
Relationships are the core value. Strategic follow-up, introductions, and nurturing connections for business development.
The Potatoes
SEO optimization, blog posts, YouTube uploads. Second largest search engine visibility drives discovery.
The Vegetables
Social proof and graphics. Important but not the primary metric - supports the relationship building.
"Podcasting is like a dinner plate and the steak is always the relationship."
Example in Action: When a guest mentions they're launching a new service, we flag this in our follow-up system and help you send a strategic introduction to a relevant contact from your network within 48 hours. This type of relationship nurturing has led to business partnerships, speaking opportunities, and referrals that far exceed the value of download metrics alone.
Proven Results & Risk Mitigation
Track Record
7+ years in business, video editor and audio engineer with 7+ years tenure each, consistent quality delivery
Client Success Metrics
While specific client results are confidential, our process has helped podcasters maintain consistent 4-episode monthly schedules, improve SEO scores to 80+, and focus on revenue-generating activities instead of production tasks
Your Investment Protection
12-month contract ensures dedicated team consistency and priority scheduling. Monthly strategy sessions with Molly ensure alignment with your business goals. Trello project management provides full transparency into every step of the process.
Investment Options
Cost-Benefit Analysis
Time Investment Analysis: Solo podcasters typically spend 15-20 hours per episode on production, guest management, and promotion. At a $50/hour value for your time, that's $750-1,000 per episode in opportunity cost. Our services free up 12-16 hours per episode, allowing you to focus on revenue-generating activities.
Guest Management Only - $1,500/month
(12-month contract, 4 episodes monthly)
  • Strategy Sessions with Molly
  • Guest Scheduling & Systems
  • Project Management Trello
  • 4 Bookings per Month
  • Guest Preparation
(Approximately $375 per episode)
Podcast Production - $2,500/month
(12-month contract, 4 episodes monthly)
  • Strategy Sessions with Molly
  • Project Management Trello
  • 4 Episodes a Month
  • Shownotes & Transcriptions
  • Posting of Podcasts on RSS & YouTube
  • 3 Social Media Graphics per Episode
  • 5 Short Video Clips Per Episode
  • Blog Post for Each Episode
  • Distribution to YouTube
  • Distribution to RSS
(Approximately $625 per episode)
The Whole Enchilada - $3,700/month
(12-month contract, 4 episodes monthly)
  • All Guest Management services
  • All Podcast Production services
  • Complete end-to-end solution
(Approximately $925 per episode)
Empowering Women in Business
Aligned Values
Both companies champion women's empowerment, authentic leadership, and breaking through traditional limitations without changing core identity.
Community Connection
Access to Together Digital - 500-member women's marketing community on Slack, perfect guest repository for the show's audience.
"There's a crooked pot for every crooked lid. Don't change who you are. Just be really good at your job and make money."
Next Steps Forward
1
Proposal Delivery
Detailed proposal with pricing and podcast examples sent for Friday team meeting presentation.
2
Team Review
Corine presents options to Not Nice Clever hosts, evaluating full production vs. partial services based on needs.
3
Follow-up Discussion
Monday follow-up call to review team feedback and determine best path forward for sustainable growth.
The goal: Transform podcast production from overwhelming burden into strategic business development tool, allowing the team to focus on what they do best while maintaining quality and consistency.